Capturing an audience’s attention instantly without straining resources is crucial. Creating high-quality video content for platforms like YouTube and TikTok demands time and expertise that many mid-sized businesses lack. This is where outsourcing video marketing becomes essential.
According to Social Shephard, 84% of businesses believe that video marketing helps increase sales and brand awareness. Outsourcing video marketing offers a myriad of benefits, from cost savings to access to specialized talent and state-of-the-art technology. This article delves into the top reasons why senior executives should consider outsourcing their video marketing needs, providing a comprehensive look at how this strategic move can drive growth, enhance brand image, and optimize marketing budgets. Some of those reasons are:
1. Cost Efficiency
One of the most compelling and obvious reasons to outsource video marketing is the significant cost savings. Setting up an in-house video production team involves substantial investments in hiring skilled professionals, purchasing high-end equipment, and maintaining up-to-date software. Outsourcing, on the other hand, allows companies to leverage the expertise of established video marketing agencies without incurring the associated overhead costs. According to Stamod’s research, outsourcing business tasks can reduce operation costs by 40%, as stated in a blog post on contentbeta.com.
2. Access to Specialized Expertise
Video marketing agencies bring a wealth of specialized knowledge and experience. As per a LinkedIn article by Tim Ljunggren, these agencies are staffed with professionals who have a deep understanding of video production, storytelling, and marketing strategies. They are well-versed in the latest trends and technologies, ensuring that the videos produced are not only visually appealing but also effective in achieving marketing goals.
3. Focus on Core Competencies
Outsourcing video marketing allows the company to focus on its core competencies. By delegating the complex and time-consuming task of video production to experts, the internal teams can concentrate on what they do best, be it product development, customer service, or strategic planning. This focus can lead to increased efficiency and productivity across the organization.
4. Scalability and Flexibility
Video marketing needs can fluctuate based on campaigns, seasons, and market demands. Outsourcing provides the flexibility to scale the video production efforts up or down as needed without the constraints of maintaining a permanent in-house team. This scalability ensures that businesses can meet their marketing goals without overextending resources during peak times or underutilizing them during slow periods.
5. Enhanced Creativity and Innovation
External agencies bring a fresh perspective to video marketing efforts. They offer new ideas and innovative approaches that might not emerge from within an organization. This creative input can result in more engaging and memorable video content that resonates with the target audience.
Its most prominent example is Dollar Shave Club, a subscription service that delivers razors and grooming products to customers’ doors. They hired an outsourcing company, to create a viral video that introduces their service and value proposition in a witty and irreverent way. The video features the founder of Dollar Shave Club, Michael Dubin, who delivers a hilarious and memorable pitch while walking through the warehouse. The video has been viewed over 26 million times and has helped Dollar Shave Club attract millions of subscribers and investors.
6. Risk Mitigation
Outsourcing reduces the risk associated with video production. Agencies have the experience and resources to handle any challenges that may arise, from technical issues to logistical setbacks. This risk mitigation allows businesses to proceed with their video marketing initiatives with greater confidence and peace of mind.
7. Enhanced Customer Engagement
High-quality video content is known to boost customer engagement. Studies have shown that 54% of consumers want to see more video content from brands they support (OptinMonster, 2019). By outsourcing video marketing, businesses can produce content that captivates and retains their audience’s attention, leading to higher engagement rates and stronger customer relationships.
8. Improved SEO and Online Visibility
Video content is a powerful tool for improving SEO and online visibility. According to Bruce Clay, search engines favor websites with rich media, and videos can significantly enhance the search engine rankings. Outsourced video marketing agencies are adept at optimizing video content for SEO, ensuring that videos reach a broader audience and drive more organic traffic to the site.
9. Access to a Global Talent Pool
By outsourcing, businesses gain access to a global talent pool of video production experts. This diversity brings a range of skills and perspectives to projects, enhancing the overall quality and creativity of video content. Working with international teams also provides unique insights into different markets and audiences.
10. Increased Competitive Advantage
High-quality video content can set a brand apart from competitors. Outsourcing video marketing to professionals ensures that the content is polished, professional, and impactful. This competitive advantage can help attract and retain customers in a crowded market.
Its biggest example is Loom, a video messaging platform that allows users to record and share quick videos with their colleagues or clients. In order to increase sign-ups and highlight the advantages of their product, Loom sought to produce a video campaign. They made the decision to hire an outsourcing firm to handle their video marketing. That company assisted Loom in producing a number of films in which actual Loom users described how they utilized the product and the issues it resolved for them. The videos sparked a lot of attention and favorable reactions from the audience since they were convincing, real, and engaging.
As a result, Loom saw a 10x increase in sign-ups and a 50% decrease in customer acquisition costs after launching the video campaign. By outsourcing its task to an outsourcing company, Loom gained a competitive advantage over other companies.
Businesses have a strategic opportunity to improve their marketing operations while optimizing resources by outsourcing video marketing. For senior executives, the numerous advantages—ranging from enhanced scalability and risk reduction to cost savings and access to specialist knowledge—make it an appealing option. Working together with a reputable video marketing company, businesses can create compelling content that builds brand awareness, engages viewers, and promotes business expansion.
At Menal Partners, we have structured our services to be accessible and hassle-free for mid-sized businesses in the USA. Our operations provide a cost-effective solution without compromising on quality. We are committed to delivering exceptional video marketing services that align with client’s business goals and exceed expectations. Let us help take video marketing to the next level.
By leveraging the expertise, technology, and creativity of our team, businesses can focus on their core competencies and achieve marketing objectives with confidence. Contact us today to learn more about how we can support video marketing needs and drive business forward.